Have an idea?

Visit Sawtooth Software Feedback to share your ideas on how we can improve our products.

Interpretation of 'Dual response none'

Hi,

How does the 'dual option none' contribute in the estimation of part worths? I'm using HB to analyze a CBC exercise. Also, how should the 'none' parameter be interpreted?

Thanks!
asked Aug 8, 2012 by anonymous
retagged Sep 1, 2016 by Walter Williams

1 Answer

+2 votes
The help files address the first question: www.sawtoothsoftware.com/support/issues/ssiweb/online_help/hid_web_cbc_none.htm

For the second question, it depends.  If my none option was labeled "I would go without treatment to combat this disease" it's probably a lot easier to understand its meaning then if I say "I would not buy any of these 3 computers."  In the former, it has a specific meaning with a very real and tangible outcome (continued sickness, maybe risk of death, etc.).  The the latter, I probably don't know what it means (I would not buy a computer, I would go to a different store, I would delay my purchase for 6 months, etc.).
answered Aug 8, 2012 by Brian McEwan Gold Sawtooth Software, Inc. (38,015 points)
...