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Optimize a product in the market simulator

Dear community
After having identified a base case scenario and the run of sensibility analysis I am asked to optimize the product configuration of a fixed brand within the base-case for  a certain share of preference.
 
What settings do I need to use? If possible, how can I optimize a new product of that brand  to optimize it?

Is it possible to optimize the product so that a certain age group has a minimum share of preference of a certain amount(a demographic in my study, e.g. 26-35)?
Is such an optimization possible when using the excel simulator (when reproducing results after extiction of  license)?
Thank you in advance for answering the questions. Fast answers are highly appreciated.
asked Jul 20, 2018 by botmar (395 points)

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