After having identified a base case scenario and the run of sensibility analysis I am asked to optimize the product configuration of a fixed brand within the base-case for a certain share of preference.
What settings do I need to use? If possible, how can I optimize a new product of that brand to optimize it?
Is it possible to optimize the product so that a certain age group has a minimum share of preference of a certain amount(a demographic in my study, e.g. 26-35)?
Is such an optimization possible when using the excel simulator (when reproducing results after extiction of license)?
Thank you in advance for answering the questions. Fast answers are highly appreciated.