My survey is about WTP for organic food using CBC. It contains 2 attributes, Price (4 levels) and Label (2 levels), made 12 choice sets. I am going to estimate the relevance between choice A, B and C(non-buying) for my study. Below is the data that I want to include in my result. ( numbers are created only for example)
Coefficients Estimates(Utilities) Std. error T-values P-values
Choice A 3.1 0.09 34.16 0.0000
Choice B 3.5 0.06 59.56 0.0000
Price -0.4 0.008 -52.96 0.0000
Label 1 1.4 0.06 25.6 0.0000
Label 2 0.5 0.04 10.47 0.0000
Number respondents * 12 choice sets
Log likelihood xxxxxx
Chi Square xxxxxxx
In this case,
Q 1: I am not sure if I can estimate with Logit (MNL) and HB (Bayesian version of mixed logit).
Q 2: How can I get the data for Choice A & B?
Can anyone please kindly advise? Thanks.