we are about to conduct a CBC study with the following peculiar specs/needs:
there is a specific combination of attribute levels that should not be shown for respondent from certain states because the "product" would simply not exists at all in those states --- it would really not make sense for those respondents to see these attribute levels combined altogether.
I have two questions:
1- since this prohibited combination will not occur at every iteration of the exercise, there will be some iterations onto which we'll see 3 cards and some other iterations (most of them, actually) onto which we'll see 4 cards. Will this create a bias from the respondent's point of view -- the fact of being exposed to a variable number of cards between each iterations?
2- for this particular profile for which this "concept" will be hidden, the levels composing the latter will necessarily have more chances to end up with lower scores since they will be exposed less often and so, in a way, data for these levels will be less accurate than for the other ones. So the question: how are we to treat/interpret this during analysis?
Voilà. Many thanks in advance.