I have conducted an ACBC study with 5 attributes (excluding price) and 4 attributes having 3 levels and 1 attribute with 2 levels.
Because hit rates cannot be calculated automatically for ACBC (see: https://sawtoothsoftware.com/forum/12907/holdout-cards-within-acbc
), I have calculated them myself, i.e. get the winning concepts on the individual level and compare these to my holdouts.
I calculated an average hit rate (1 = correct level is chosen for Attribute XY, 0 = incorrect level is chosen for Attribute XY) of 59%.
My question is if this is within the acceptable range regarding the predictive validity. Thanks and best regards,