I have a full profile conjoint with a single-concept per task with 4 radio buttons (where respondents have to choose one answer indicating their recommendation). I can easily generate the actual design using CBC (as I don't have CVA license) but am not sure how to interpret the data collected (e.g. answers 1/2/3 or 4 for each task) using CBC-HB and report distinct 4 choice preference shares.
Should I just treat these 4 answer options as 4 different conjoints (Answer 1 vs None; Answer 2 vs None, etc.) and calculate 4 sets of utilities?