I'm trying to run a Discrete Choice Conjoint Analysis for a financial insurance product. When coming up with the cards for the experiment design how do you avoid combinations that are clearly "better"?
For instance if your attributes are
**Benefit Amount** - ($1000, $2000, $3000)
**Benefit Period** - (10, 20, 30)
**Price** - ($5, $10, $20)
You could potentially get a combination of
$1000, 10, $20
$3000, 10, $5
which seems like a no brainer to select the second option. Should I be trying to avoid this, and if so, how?