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Is it ok to have set prices for all combinations of attributes (DC Conjoint)

For a discrete choice conjoint analysis, is it incorrect to show a price that's specific to the attributes listed? For instance attribute combinations

1. A
2. B
3. C
will always show price D
asked Nov 22, 2017 by anonymous

1 Answer

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Best answer
If you do this, price will be implied by attributes 1, 2 and 3 and not independent at all.  It won't end up with its own utility.

A way to do this where you can get utility for price is called summed pricing.  

Check out the discussion of summed price, or continuous price, here:
https://www.sawtoothsoftware.com/download/techpap/price3ways.pdf
answered Nov 22, 2017 by Keith Chrzan Platinum Sawtooth Software, Inc. (62,400 points)
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