Have an idea?

Visit Sawtooth Software Feedback to share your ideas on how we can improve our products.

Reference about HB Estimation for CBC??

Hi all,

This might be one for the Sawtooth team, but I could be wrong. Does anyone know of a seminal reference that explains why HB estimation is so good in CBC and hence why Sawtooth have chosen it to be its estimation mode of preferred choice? I know anecdotally why but is there a paper (or some papers) which dive a little more into the detail as to why this method is so good? I'm writing a lit review/methodology section for a report and would love to have some concrete examples from the literature.

Many thanks in advance.

Jasha
asked Nov 20, 2017 by Jasha Bowe Bronze (1,745 points)

1 Answer

0 votes
Jasha,

Try this one, which pretty much introduced HB to the marketing research world:  

 "Using Extremes to Design Products and Segment Markets"
Greg M. Allenby and James L. Ginter
Journal of Marketing Research
Vol. 32, No. 4 (Nov., 1995), pp. 392-403
DOI: 10.2307/3152175
answered Nov 20, 2017 by Keith Chrzan Platinum Sawtooth Software, Inc. (60,725 points)
...