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how to renormalize summed prices in ACBC?


We are setting up a multi-country conjoint (with 5 different segments per country). I would analyse the segments separately, since differences in target group and price are substantial.
But, I tend to analyze data from all countries together, at least if counts indicate it's allowed to do so. Country would then be tried as a covariate.

One complicating factor is that the base prices differ from one country to another. Not much but they do differ. The percentual price range is the same for all countries (+-20%). How can I deal with that? Is there a way to recode or normalize the summed price in the ACBC data to the country base price, so that we work with percentual price differences instead of the real prices?
asked Jun 28, 2017 by Andy

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