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can we show product aca configuration image in every task?

We are running a project that it's difficult to make a clear image of a product with the configuration of the ACA task, is it possible to show an image to every product configuration instead of showing the different image levels?

We are thinking on to design all product configurations, mainly the  packaging combinations for helping respondents make a clear image of the final product they they will be testing.

Best regards!
asked Jun 26 by hugohv (265 points)
retagged Jun 26 by Walter Williams

1 Answer

0 votes
Since ACA is a partial-profile methodology, most exercises do not show all the attributes on each question.  Because of this there is no functionality to build a lookup table to show a specific image based on a combination of levels.

This functionality is built in to choice-based conjoint and is called a conditional display.
answered Jun 26 by Brian McEwan Gold Sawtooth Software, Inc. (37,085 points)
How could we overcome this difficulty that people couldn't   clearly image how the product will be with the configuration of the task in ACA?

Best!
If you are looking to represent a combination of different attribute levels with a single image, it's not possible with ACA.  You will need to use Choice-Based Conjoint.
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