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Constrain price?

Hello, I'm looking for some guidance on whether to constrain price in a study.

We used conditional pricing. Each product had a different base price and we varied those prices by -/+ 30%. The price part-worths are not showing any clear trend. It appears that respondents did not perceive much of a difference when the price of a particular product increased or decreased.

That's an interesting finding, of course, but the rational consumer will of course prefer Product A at a lower price compared to Product A at a higher price. As such, I'm thinking of constraining price but I'm afraid that I'm essentially creating price sensitivity in the model that the data don't support.

Thanks!
asked Apr 19 by bdupay (255 points)

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