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Use of logit versus logistic regression in CBC

What are the pros/cons of using logit versus logistic regression in choice-based conjoint studies?
asked Sep 2, 2016 by anonymous

1 Answer

0 votes
Logit is just logistic regression.
answered Sep 2, 2016 by Keith Chrzan Platinum Sawtooth Software, Inc. (60,075 points)
edited Sep 2, 2016 by Walter Williams
Hi Keith:

Perhaps I should be more specific. We're trying to decide between

A logistic model: prob{selection} = (1+exp{-L})-1 , where L=Utility

A multinomial logit model: Prob{selection} = exp{-L} / Sum(all possible Exp{L(i) outcomes}, where M, W, etc. are part-worths
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