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Preference shares for all possible combinations in Lighthouse studio

For a CBC study with 28 attributes:
Attribute 1: Brand (9 levels)
Attributes 2-27: These are twenty-six 2-level "included/not-included" attribute for each of 26 product features
Attribute 28:  Price (8 levels)

Once the HB utilities have been estimated and are available in the market simulator, is there a built-in automated way for Lighthouse Studio to produce an Excel sheet displaying preference share for ALL feature variations for a product - for example, preference shares for brand A at price X where that product has ALL combinations of 5 product features (out of the 26 tested features), all combinations of 8 product features (out of the 26 tested features), etc.? In other words, can Lighthouse studio brute-force run all of the many thousands of scenarios using built-in options in the market simulator (without any custom programming) and output results for those thousands of combinations in an Excel sheet?

Any information you can provide is much appreciated.

Thank you.
asked Jul 29, 2016 by anonymous

1 Answer

0 votes
You can run a sensitivity analysis covering all possible levels and tell it to do an exhaustive search in the Sensitivity mode settings. That will give you the results for all possible combinations in one spot.
answered Aug 4, 2016 by Jeff Forkner Bronze (2,875 points)
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