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Calculation of average importances in HB


if I want to calculate the average importances of the attributes using logit, I can do this by calculating the utility range of the attribute divided by the sum of all ranges, right?

Is this formula also the right one for HB? Because I calculated the average importances of the attributes using this formula and my results are different from the average importances that the HB report tells me?

Thanks a lot for your help.
asked Jun 20, 2016 by JanaIna

1 Answer

0 votes
Make sure to do this calculation for each respondent...then take the average of the importance scores across respondents.
answered Jun 20, 2016 by Bryan Orme Platinum Sawtooth Software, Inc. (169,915 points)