Sawtooth Software: The Survey Software of Choice

Resources for Educators

Have you brought conjoint analysis into your classroom or your workplace yet? Stop by our booth at the 2017 Winter Educators’ Conference and experience our software first hand or come to our learning session - “Add Conjoint Analysis to Your Quant Toolbox”. You can also find new tools, teaching aides, and some information on our grant program below. Have a question? Contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Brian McEwan
Brian McEwan
Director of Client Services
Sawtooth Software

Justin Luster
Justin Luster
Product Manager
Sawtooth Software



New to conjoint analysis or have students you want to teach? Design, execute, and analyze CBC studies in minutes with our new Discover-CBC online platform!

Teaching conjoint to students has never been easier. Check out our new, intuitive online platform, Discover-CBC, in the video here. It works on desktops, laptops and touch-screen mobile devices and, in addition to CBC questions, supports standard question types and skip patterns, including select questions, grid, numeric, open-end, ranking, and constant sum. Sign up today for your free trial!

At our 2015 Marketing Analytics Challenge some university teams used the Discover-CBC, while others used SSI Web's CBC system. The winning team from Virginia's Darden School of Business used the Discover-CBC platform.

Sawtooth Software customers who are licensed under any of our comprehensive suite subscriptions get Discover-CBC at no additional cost! Academic institutions may license 50-user blocks for non-professional student use for just $1,000 per year. Organizations may license the Discover-CBC software for professional work for $3,000 per user annually (single user license).

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

Try Lighthouse Studio

  Buy Lighthouse Studio

Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration