Sawtooth Software Conference 2019 | San Diego, CA, USA | September 23–27
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Teaching Aids: Presentation #3 Motivation

Motivation for Conjoint Analysis and Formulating Attribute Lists is a 12-minute video explaining the reasons why people perform conjoint analysis and how to properly define attributes and their levels. This is the third video out of a series of five videos found in the Academics > Teaching Aids section on the SawtoothSoftware.com website.