Sawtooth Software: The Survey Software of Choice

Jillian Conrad

Jillian Conrad

Jillian graduated from the University of Utah with a Bachelor of Science in both business marketing and business management and is working toward her Master’s. She currently works as a research assistant to Dr. Man Hung at the University of Utah Orthopaedic Center. Jillian enjoys traveling, snow skiing, riding horses, and scuba diving. She focuses her philanthropic efforts on literacy advocacy and literacy service through Pi Beta Phi Fraternity for Women. 

University of Utah Healthcare is committed to excellent patient care, a mission that first and foremost requires a deep understanding of America’s patient; specifically values and preferences that affect patient satisfaction.  Current patient satisfaction surveys and measures are either not efficacious or not able to provide actionable results.  Thus, current research shows a need for more effective patient satisfaction measures. The goal of our study is to provide relevant and meaningful reports to health care consumers based on appropriate measures of satisfaction and quality of care in order to improve health care at the University of Utah. Using innovative research methodology, we seek to achieve better design and content of health care performance indicators and to understand the driving forces behind patient satisfaction and quality of care. Specifically, we aim to answer these two questions using Adaptive Choice System Sawtooth Software: (1) What do consumers want most in their health care system? (2) What values do consumers place on various components of the health care system? Responses to these two questions will provide us with direct content for developing patient satisfaction measures. The long term goal of this project is to develop a robust patient satisfaction survey using advanced qualitative and quantitative research methodology.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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