Sawtooth Software: The Survey Software of Choice

Klaus Miller

Klaus Miller

Klaus M. Miller is Assistant Professor of Marketing at the University of Bern (Switzerland). He earned his master’s degree in Business Administration and Economics at the Catholic University of Eichstaett-Ingolstadt (Germany) and his PhD in Management Economics at the University of Bern.

He was a visiting scholar at Stanford University and the Wharton School of the University of Pennsylvania. His recent publication together with Reto Hofstetter, Harley Krohmer and John Zhang on “How Should Consumers’ Willingness to Pay Be Measured” has been published in the Journal of Marketing Research. He serves as a reviewer forJournal of the Academy of Marketing Scienceand the Swiss National Science Foundation. His research interests include the areas of pricing, market research methodology, and online marketing.


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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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