Charlotte Scharpenack

Charlotte Scharpenack is a master student of Global Business & Sustainability at the Erasmus University Rotterdam in the Netherlands. Prior to this she completed her undergraduate studies at Maastricht University in International Business.

In her research she focuses on the commercialization of insect-based food in Germany. Different marketing strategies will be compared using choice-based conjoint analysis, such as labeling, retail channels and brands. With this research Charlotte hopes to find the main drivers to implement insect-based food in Germany.

By 2050 the world’s population is expected to be 9.7 billion people (United Nations, 2017), meaning that food demand will increase by 70%. While today’s world is already failing to meet the current food demand the scarcity of land and the overfished seas will make it in the future even more challenging (Food and Agriculture Organization of the United Nations, 2013). The meat consumption is not only a problem in regards to intensive livestock farming and it’s unethical husbandry but meat consumption is the main driver for global warming (van Huis 2013). Hence, Charlotte focuses on insect-based food as it represents of the most sustainable substitute to regular meat.