Aseel Alhasawi

Aseel Alhasawi is a pharmacist graduated from the Faculty of Pharmacy, Kuwait university. Currently she is an MBA student at Maastricht School of Management-Kuwait, working on her final assessment “research project”.

Her project topic is triggered by the high turnover rate statistics and multiple complaints of HR managers and recruitment coordinators within different private hospitals and clinics in Kuwait regarding their millennial’s employees, those who born between the early 1980 and late 1990, as they are suffering from their lack of commitment and loyalty, in addition to being lazy, disrespectful and irresponsible compared to the previous generations.

Therefore, she decided to study millennials issues as such conflict and misunderstanding limits the ability of those organizations to take advantage of such generation capabilities and lead to a high turnover rate. Her research is among the first attempts to examine millennials’ behavior within an Arabic country to determine their priorities and motivational factors, as most of the studies focused on American and European ones. Based on her research in the literature and interviews with the subject matter experts, she came out with different attributes that will be examined using CBC.

Her project aims to provide an applicable framework to help HR management teams within the private healthcare sector in creating a suitable working environment that motivate the targeted segment, therefore reduce the high turnover rate among them.

Results

Cross sectional quantitative research methodology was followed, in which 365 millennial employees working at different local private hospitals responded to a Choice Based Conjoint survey. Results showed that those employees’ priorities started with the monetary incentives, passing through the growth opportunity, social responsibility, technology, manager continuous mentoring and feedback, work-life balance, and diversity, respectively, and ending with the job content. Deeper analysis concluded that millennials demographics impact such priorities’ rank. Only two interactions occurred among factors; the job content with technology and the monetary incentives with manager continuous mentoring and feedback. Finally, the conducted simulations provided these hospitals owners and managers with a suitable tool that enables them to reshape the working conditions according to their millennial employees’ preferences and follow the most efficient motivational strategy.

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