Connor Douglass

Connor Douglass is a graduate student at the UCLA Anderson School of Management.  Prior to his studies at Anderson, he obtained his BS in Business Administration from the University of Southern California.

In his current research project, which is part of his Masters Thesis, he is investigating a subscription pricing model in the golf industry to understand the optimal price and product offering for customers.  Through his research, he is focused on defining customer willingness to pay and key behaviors to better understand the target customer and segmentation.

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