Verena Mückenhausen

Verena Mückenhausen is a PhD student at the Chair of Corporate Management at the Technical University of Munich, Germany.

Verena investigates consumer patterns and purchase decisions within the field of sustainable food consumption and bioeconomy. Thereby she uses insights from behavioral and experimental economics.

Verena is conducting CBC analysis in order to learn about the importance of different sustainability claims on product packaging and product marketing.

She has a Bachelor in Business Administration, and a MSc in Sustainable Resource Management.