Stefanie Bell

Stefanie Bell is a 21-year old Bachelor student in the Marketing department at the Humboldt University of Berlin, Germany.

Her research deals with Car sharing which is becoming increasingly popular but often has complex tariffs. Understanding these tariff structures as a user and choosing the optimal (i.e., the cheapest) tariff is a challenge. Therefore, her study investigates the tariff choice behavior from the users of car sharing services as well as the applied decision rules (e.g., rational or rather cost-minimizing, heuristic, or random). Rational decision behavior and the intended use of the service, should ceteris paribus increase the likelihood of choosing the cheapest tariff.

In her empirical study, in which she is conducting CBC, respondents should choose tariffs and indicate which specific decision rules they have applied in these hypothetical choice situations, where the intended use of the car sharing services are experimentally manipulated in two groups. The influence of the mentioned variables on the choice behavior of the respondents (decision rule, tariff) are analyzed with a bivariate probit model.

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