Sawtooth Software: The Survey Software of Choice

Daniel Tank

Daniel Tank studies economics in the master Program at Albert-Ludwigs-University Freiburg, Germany. He also holds a bachelor degree in economics. Currently he writes his master thesis about the fare components in the airline industry with Prof. Dr. Jörg Lindenmeier from institute of economics. 

Due to his passion for travelling he completed several internships in Sydney, Australia and for the German airline Lufthansa in Frankfurt, Germany. The aim of his thesis is to find out the value of the current fare structure for the customers and possible improvements. Knowing which drivers are effective, and for whom, allows for tailored communication to promote optimal product components. 

In his research, he combines the advantages of CBC and ACA. With Sawtooth´s Choice-Based Conjoint Software he wants to identify the specific attributes on a fictive flight example. The respondents always choose between three possible flight options and a non-option. The ACA package helps to identify all attributes which are part of the revenue management. Because of the large number of attributes this step is not part of CBC. With the combinations of both analysis it is possible to see if the status quo fulfills the requirements of the customers. 

If you would like to learn more about Daniel's ongoing thesis, feel free to contact him at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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