Sawtooth Software Conference 2019 | San Diego, CA, USA | September 23–27

Sawtooth Solutions #27: 2007 Fall

New Interactive Conjoint Advisor

We spend a great deal of time on the phone and via email coaching customers regarding which conjoint method and software they should use for different research situations. Indeed, this decision can be a source of frustration when people new to conjoint analysis are compelled to act quickly to purchase the right software for an immediate project.

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Reporting Preferences for Attribute Levels in Conjoint Analysis

There are myriad ways to present the basic results of conjoint/choice analysis. This short article discusses the basics and offers a few examples. We'll assume the reader already understands the essentials of estimating part-worth utilities and the basic rules for interpreting results. Please see the following two introductory articles (available on our website at for additional background information:

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