We are pleased to announce the availability of an introductory book on conjoint analysis by Sawtooth Software VP Bryan Orme entitled, “Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research,” and published by Research Publishers LLC. This book is meant to fill the gap between heavier academic works and the needs of students and practitioners new to conjoint analysis.
This 164-page book includes a short foreword by “father of conjoint” and academic legend, Paul Green. Green writes: “Getting Started with Conjoint Analysis is a practical, no-nonsense guide to what happens when one designs, executes, and analyzes data from real marketplace problems. It should appeal to academics and consultant-practitioners alike. The book is easy to follow, while at the same time being almost encyclopedic in its coverage of topics ranging from study design to the presentation of results to clients.”
You can order this book from Sawtooth Software’s website for $25, plus shipping. Visit www.sawtoothsoftware.com/education/cabook to order, or call 360/681-2300.