Sawtooth Software is pleased to be a corporate sponsor for the Bayesian Methods in Marketing – Tutorial and Conference, to be held in Linz, Austria, September, 19-21, 2005. The conference and tutorial will bring together leading practitioners and scholars in marketing that use Bayesian statistical methods.
Greg Allenby and Peter Rossi will be leading a tutorial on September 19-20. This two-day program will develop hands-on competence in applying Bayesian models and analysis to marketing research problems. The tutorial will provide an introduction to the theory behind modern Bayesian methods, and an introduction into R as a convenient programming environment.