Sawtooth Software: The Survey Software of Choice

Advanced Conjoint Analysis Training in Europe: May 13-14, 2004

We are pleased to announce advanced conjoint analysis training co-sponsored by Sawtooth Software and our European distributor, SKIM, to be held in Rotterdam, Netherlands. This two-day training is designed for those who already know the essentials of conjoint analysis. Sawtooth Software’s President Christopher King and Vice President Bryan Orme will teach most of the sessions. The level of presentations will be more technical than typical Sawtooth Software trainings. Preliminary topics include:

  • Advanced CBC designs: theory and practical examples
  • Design testing: going beyond the Test Design function in CBC
  • Compromising orthogonality: prohibitions and utility balance
  • Aggregate and disaggregate re-weighting of Price in ACA
  • Mathematics and design principles behind ACA
  • MaxDiff and paired comparisons: design, coding, and estimation
  • Analytical examples using CBC/HB and HB-Reg software
  • Latent Class, ICE, and HB: critical results and comparisons
  • Product optimization searches
  • Perceptual mapping

Please contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information, or watch SKIM Software division’s website at We’ll also keep you posted regarding details via Enews, our email newsletter. We distribute Enews about every 8-10 weeks. If you are not already receiving Enews, please register your email address at our website