New Advanced Conjoint Analysis Book
In Becoming an Expert in Conjoint Analysis: Choice Modeling for Pros, Sawtooth Software executives Bryan Orme and Keith Chrzan share the practical knowledge that has taken them 50+ years to learn. This is the book they wish had magically fallen out of the sky onto their desks early on in their careers. It is the advanced sequel to the highly-regarded Getting Started with Conjoint Analysis (now in its 3rd edition) by Bryan Orme.
Introducing Lighthouse Studio 9.4 with Mobile CBC
Over the last several months we have been hard at work giving CBC for Lighthouse Studio a complete visual overhaul. With more and more respondents taking surveys on their mobile devices, we wanted to update CBC to look better and be more intuitive on smaller screens.
Introducing the New Mobile-Friendly CBC!
We started by dropping the outdated table layout for a more modern look. On mobile devices respondents can easily swipe through the set of concepts. You can also configure your CBC exercise to arrange concepts vertically instead of horizontally (or even turn off mobile-friendliness altogether).
Large Screens Look Great Too!
We wanted all of your respondents to enjoy this newer look, so we took the new design and applied it to wider screens. Respondents who take CBC surveys on desktops, laptops, and large tablets will see all concepts at a glance.
This view is especially customizable. For example, you can place the attribute labels inside or outside the concepts, and the "None" option can appear at the bottom of the task or as the last concept in the set.
Merged Rows in CBC
We're excited to announce that we've added the merged rows feature to CBC. Typically, when an attribute doesn't apply to a product concept, it is simply left blank. This can be distracting and even lead to poor readability. The solution to this problem lies in merging two or more attributes into one row. With merged rows, this . . .
. . . becomes this:
There are also many other improvements that we have made, for a full list see the Version History.
This update is free for all those who have a subscription to Lighthouse Studio. Download it today, we hope you will love it!
New Website Feature: The Community Question Library
Offline Surveys Released for Lighthouse Studio
On October 14, 2016, Sawtooth Software released Offline Surveys, its next generation of survey collection software that allows you to iterview respondents without an Internet connection. The software runs on both Windows and Android devices and replaces the SSI Web CAPI (Computer Assisted Personal Interviewing) software used with older versions of SSI Web.
Announcing the 2017 Academic Consulting Challenge
Sawtooth Software, together with Sylvan Learning and Full Circle Research Co. are pleased to announce the 2017 Sawtooth Software Marketing Analytics Consulting Challenge! We are seeking up to twelve university teams to participate in both phases of the competition (though many more universities may participate in just Phase I of the competition). Current confirmed teams for both phases are: The Ohio State University, Michigan State University, Brigham Young University, University of Utah, and James Madison University.