A Discrete Choice Take on Holiday Movies
Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of holiday cheer. Timeless classics like “How the Grinch Stole Christmas” and “It’s a Wonderful Life” come to my mind. And thanks to @RottenTomatoes, we have a list of the 50 Best Christmas Movies of All Time.
Now the last thing you want to do on the holidays is argue with family. So how will you decide which Christmas movie to watch on December 25th? Why, MaxDiff of course!