Call for Papers and Presentations: Sawtooth Software Conference 2019

The 2019 Sawtooth Software Conference will be held September 25-27, 2019 in San Diego, California at the Hilton San Diego Resort & Spa. It is held only once every 18 months and 175 to 250 people are expected. 

We're looking to increase diversity in the program in terms of demographics, industries, and new perspectives.  Even if you’ve never presented at a conference before, we welcome your proposal!  If you know of great speakers in underrepresented groups, please let us know and we'll reach out to invite them to submit.

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A Discrete Choice Take on Halloween: Results

As promised in my fun Halloween article, we have the results!  With a significantly smaller network than @fivethirtyeight, our sample size is on the lower end at n=73. That being said - MaxDiff does an amazing job with small sample sizes and the data proves it!  Comparing our n=73 results to the n=8,300+ of @fivethirtyeight, we arrive at the same top 5 candies. Now we just have to argue over who is right!

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MaxDiff Simulator, TURF Analysis, and Export to PDF now available in Discover

Our team has been hard at work making Discover better. Discover now has a MaxDiff Simulator, a powerful TURF analysis tool for MaxDiff, and the ability to export your survey to PDF. 

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With HB, the Goal Is NOT to Maximize Individual-Level Fit (RLH)

Hierarchical Bayes (HB) estimates high-quality individual-level utilities for CBC and MaxDiff (Best-Worst Scaling) despite sparse data for each individual. HB’s goal is not to maximize the fit to the individual-level choices (the RLH statistic, or Root Likelihood). This could lead to overfitting and the utilities may do poorly in predicting new choices (such as holdouts or real market choices) outside the scope of the data used in utility estimation.

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A Discrete Choice Take on Holiday Movies

Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of holiday cheer. Timeless classics like “How the Grinch Stole Christmas” and “It’s a Wonderful Life” come to my mind. And thanks to @RottenTomatoes, we have a list of the 50 Best Christmas Movies of All Time.

Now the last thing you want to do on the holidays is argue with family. So how will you decide which Christmas movie to watch on December 25th? Why, MaxDiff of course!

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