Keith Chrzan Hired as SVP to Head Sawtooth Analytics Consulting Division

Sawtooth Software has hired Keith Chrzan as Senior Vice President. In this capacity Keith will head the Sawtooth Analytics division, providing analytical support and consulting services principally to Sawtooth Software's existing software customers. Keith will also participate in R&D efforts that benefit the Sawtooth Software product line and serve as an instructor at its training events.

Keith comes to Sawtooth Software with nearly 30 years of marketing science experience at a variety of client, supplier and consulting companies. Most recently, Keith served as Maritz Research's Senior Vice President/Chief Research Officer where he led the marketing sciences division, developed new design and analysis products and conducted tests of new developments affecting the research industry like mobile data collection, neuroscience and behavioral economics.

Prior to his ten year stint at Maritz, Keith managed the marketing sciences department at IntelliQuest, Inc. His client side appointments include two years at Bayer Inc. working in the consumer packaged goods industry and four years in the medical diagnostics industry working for Boehringer Mannheim Diagnostics where he ended up as Director of Marketing Research. Keith also ran his own consulting firm, Exponential Marketing Analytics, which specialized in research for pharmaceutical, biotech and medical diagnostics clients.

Keith majored in Philosophy of Religion and English at Notre Dame and earned his MBA in Marketing from Indiana University; while at Indiana, Keith completed additional graduate coursework in multivariate statistics, experimental design and psychometrics.

Keith is a regular presenter at technical conferences like the AMA's Advanced Research Techniques Forum, the INFORMS Marketing Science Conference and of course our own Sawtooth Software Conference, where he has presented every time since 1990. He also presents at more general marketing research conferences like AAPOR.

"I'm excited to join the Sawtooth Software team," Keith relates. "They have an enthusiastic and loyal following and have been focused on practical marketing science solutions for nearly 30 years. Their ability to combine easy-to-use software with rigorous and robust analyses makes them the ideal partners for applied marketing researchers. The Sawtooth Software product mix and the environment will make Sawtooth Analytics a valuable asset to its clients. On a personal note, they're good people who I've known for many years."

Keith has a gift for tackling difficult analytical tasks and yet communicating the results with such clarity that the entire process resonates with less technical clients as well as serious stats people. That was a pattern established by our founder, Rich Johnson, and Keith is cut from the same cloth. Our software users have overwhelmed us with requests for additional analytical services. No question that Keith brings keen leadership and needed bandwidth to our Sawtooth Analytics practice. To that end, he and Aaron Hill will have access across our organization to other talented analysts and software developers.

Bryan Orme, President, Sawtooth Software