A relatively new class of stated choice experiment, MaxDiff (Best-Worst Scaling) has seen a meteoric rise in popularity. In its ease of use and in the wide range of problems it helps solve, MaxDiff is something of a Swiss army knife among research methods. In Applied MaxDiff Keith Chrzan and Bryan K. Orme introduce MaxDiff with clear examples that walk the reader step-by-step through the process of designing, analyzing and reporting a MaxDiff study.
This volume extends the kind of treatment the authors gave conjoint analysis in Becoming an Expert in Conjoint Analysis (Orme and Chrzan 2017). As a result, Applied MaxDiff provides practical guidance based on the authors' experience and on sound statistical theory. Applied MaxDiff draws on a wealth of academic and practitioner research on MaxDiff and usefully summarizes it for readers. Favoring intuitive explanations over complicated equations, the authors want Applied MaxDiff to be a readable source of information on MaxDiff, one that can help beginners get confident enough to start using MaxDiff while offering more experienced researchers ways to get more from their MaxDiff studies.
|Book: Applied MaxDiff: A Practitioner's Guide to Best-Worst Scaling
|PDF eBook: Applied MaxDiff: A Practitioner's Guide to Best-Worst Scaling
If you want faster access to this book, and would like to avoid shipping charges, you should consider the PDF e-book version. After placing your order, the eBook will be delivered via email within one business day.
|PDF eBook Bundle: Applied MaxDiff + Getting Started
If you're new to Conjoint Analysis and MaxDiff, then you may want to consider buying this eBook bundle containing Applied MaxDiff along with Getting Started with Conjoint Analysis. After placing your order, these eBooks will be delivered via email within one business day.
|PDF eBook Bundle: Applied MaxDiff + Getting Started + Becoming an Expert
Save by bundling eBook versions of this book along with the other books written by Sawtooth Software: Getting Started with Conjoint Analysis and Becoming an Expert in Conjoint Analysis. After placing your order, these three eBooks will be delivered via email within one business day.
Table of Contents
- Introduction to MaxDiff
- Designing a MaxDiff Experiment
- Coding MaxDiff for Utility Estimation
- Estimating MaxDiff Utilities
- Rescaling MaxDiff Utilities
- Statistical Testing
- Sample Size
- Anchor ed MaxDiff
- MaxDiff with Large Numbers of Items
- Subsequent Analyses Using MaxDiff Utilities
- Best Worst Scaling Case
- MaxDiff in Practice
- Case Study: Big Ed’s Flan Farm