Call for Papers: Sawtooth Software Conference 2016

We are pleased to announce that the 2016 Sawtooth Software Conference will be held September 28-30, 2016 at the Park City Marriott in Park City, Utah. This conference is held only once every 18 months. If you are interested in delivering a 25-30 minute presentation and also submitting a written journal-quality paper for publishing in the Conference Proceedings, please respond by February 26 to this call for papers.

  • In addition to standard presentation slides, authors are required to submit a journal-quality written paper for publication in the Conference Proceedings.

Our research conference brings together some of the best minds in our industry to talk about practical issues in online interviewing and quantitative market research. It is not a sales-oriented event for our software, but a chance to exchange ideas and receive education from a variety of sources and perspectives. Papers presented at our previous Sawtooth Software Conferences are cited frequently in both practitioner and academic journal articles. We're looking for papers that have methodological rigor, but that are practical and clear enough for our mostly-practitioner audience. If you'd like to be on the program:

  • Please respond promptly (by February 26, email: This email address is being protected from spambots. You need JavaScript enabled to view it.) with a one or two-page abstract describing your proposed paper, with special attention to the findings and what the audience will "take away" from the presentation.
  • You must also include a 50-word description of your paper to include in the conference brochure.

We are interested in papers on a variety of subjects, including general Web/mobile interviewing issues, market segmentation, scale development, customer satisfaction modeling, conjoint/menu/choice analysis, MaxDiff, perceptual mapping, hierarchical Bayes methods, forecasting, pricing research, market simulations, social media analytics, and case studies. These papers need not involve Sawtooth Software's programs or approach, but no proprietary or patented methods are permitted. Though the focus of the conference tends to be on conjoint/choice analysis, non-conjoint papers are encouraged.

Presenters receive a complimentary conference registration (one per paper). To be accepted, a paper must show promise of being sufficiently practical to be of use to the least sophisticated members of the audience, while having enough substance to be of interest to the most sophisticated members.

We strive for the highest quality in our conferences. If your abstract is accepted, a member of the steering committee will review early drafts of your presentation and offer suggestions. Authors are expected to consider these suggestions conscientiously and rework their presentations as needed. Sawtooth Software reserves the right to remove any author from the program or proceedings that fails to meet deadlines or produce high quality work.

Sawtooth Software Conference 2016 Steering Committee Members are:

  • Chris Chapman, Google
  • Keith Chrzan, Sawtooth Software
  • Ken Deal, McMaster University
  • Joel Huber, Duke University
  • David Lyon, Aurora Market Modeling
  • Bryan Orme, Sawtooth Software (Chair)