SKIM Group and Sawtooth Software are pleased to announce the 2016 Joint SKIM/Sawtooth Software European Conference and Training Event, to be held April 12-15 in Rome, Italy at the Courtyard by Marriott Rome Central Park. Last year this event drew 80 attendees.
April 12-14 consist of workshops and tutorial training days. April 15 (Friday) is the conference event, which will consist of 9 to 12 presentations delivered by industry practitioners and academics. The conference sessions are not a sales-oriented event for our software, but a chance to exchange ideas and receive education from a variety of sources and perspectives. The focus will be quantitative methods in marketing research. Many of the presentations will involve conjoint/tradeoff methodology, but we encourage presentations on other quantitative methods, such as market segmentation, forecasting, market mix models, text analytics, drivers analysis, issues in data collection (e.g. mobile), etc. Each presentation will be delivered in either 25 or 30 minutes, with additional follow-up audience Q&A. The presentations need not use Sawtooth Software tools or approaches. Papers that are critical of Sawtooth Software approaches are welcome and are actually given extra consideration by the committee.
We invite interested practitioners and academics in market research related fields to submit an abstract by September 22 to the planning committee for consideration for a short paper on April 15. Presenters receive a free registration for the April 15 event (one free registration per paper awarded). Abstracts must be no longer than 3 pages in length, and should include:
- Author's names and affiliations, email addresses
- 75-word short promotional description of the presentation, to publish in the electronic brochure
- Explanation if the work has already been completed, or is pending
- Description of the methods used (no proprietary or patented/patent-pending allowed)
- Reasons why the work is of practical interest to market research practitioners
- Key take-aways for the audience
All presentations must be delivered in English. Perpetual rights to publish and distribute the materials are granted to SKIM and Sawtooth Software. The papers must provide value to all members of the audience. To do so, the presenter must include enough substance for the topic to appeal to the most sophisticated members of the audience, but also include enough instruction and introductory material that junior analysts in the audience will come away from the talk having learned something substantial.
No proprietary or patented methods are permitted. The papers should not be overtly promotional or commercial in nature. The authors are expected to instruct and provide enough information (for example in appendices to the slides) so that others may replicate and/or extend the work. Authors who are accepted onto the program must agree to work in good conscience with the conference committee to polish and rework their PowerPoint slides as needed. PowerPoint slides are due to the conference committee five weeks prior to the event for review. Final slides are due two weeks prior to the event. Authors that do not meet deadlines and are not willing to cooperate with revisions may be dropped from the program.