Megan Peitz joins Sawtooth Software as Ingenuity Ambassador

Sawtooth Software is pleased to announce that Megan Peitz has joined their team in the newly formed position of Ingenuity Ambassador. A previous user of Sawtooth Software, Peitz will bring a client-side perspective to the company and its products. Her top priorities will include expanding the customer market, consulting on advanced analytic studies, and contributing to the future development and enhancement of Sawtooth Software products.

"We've come to realize that so many people who could benefit from Sawtooth Software tools and support just aren't aware of their true capabilities and value.", says President Bryan Orme. "Megan has the experience, communication skills, and energy to get the word out and lift others. It's not just an issue of strengthening Sawtooth Software, but delivering real value by showing others how it can improve their competitiveness and bottom line. Because she's walked in our clients' shoes for the last seven years, she'll provide great perspective and be a strong advocate for our customers."

Peitz was most recently Manager, Marketing Sciences at Gongos, Inc. and holds a Master of Science in Mathematics & Statistics from Georgetown University. She will be working from her office in Fenton, Michigan.

Established in 1983, Sawtooth Software is a recognized leader in discrete choice software for Choice-Based Conjoint (CBC), MaxDiff (best-worst scaling), Menu-Based Choice (MBC) and for conducting market simulations using discrete choice data. Sawtooth Software also offers powerful tools for writing, fielding, and analyzing customer and opinion surveys. Sawtooth Software conducts regular conjoint analysis trainings, offers advanced analytical services, and hosts highly-respected research conferences in the US and Europe.