Sawtooth Software, 3M, Survey Sampling International, Brigham Young University, UCLA, and Michigan State University are pleased to announce the 2015 Sawtooth Software Marketing Analytics Consulting Challenge, to be held at Brigham Young University campus in Provo, UT, March 20-21, 2015. This initiative follows closely on the heels of the development of our extremely easy and streamlined SaaS-based CBC platform called Discover.
Five universities (Brigham Young University, UCLA, Michigan State University, University of Utah, and University of Virginia Darden School of Business) are sending student teams to compete in the final round of competition at host BYU's campus on March 20-21. The competition focuses on a real-life business problem for 3M, co-sponsor of the event. The student teams will be fielding studies involving conjoint analysis and other quantitative approaches during the first couple weeks of March. Panel sample for these studies is being provided by Survey Sampling International. On March 21, teams will present their findings and strategic recommendations to a panel including Alisa Schilmoeller of 3M, Nico Peruzzi from Outsource Research Consulting, and Clay Voorhees from Michigan State University.
Sawtooth Software's president, Bryan Orme, expressed his excitement for the event:
Careers in our industry are so fascinating and we want to help students see the possibilities. This immersive experience will let students flex their intellectual muscles, do real work for a client, and explore the applicability and usefulness of these quantitative tools. I'm especially enthusiastic about how our new Discover-CBC platform has made the entire process easier for students to manage, especially in terms of collaboration.
We are still awaiting confirmation from additional schools, to make a total of six or seven participating universities in the 2015 competition. This event builds on our outreach with the academic community. As an example, Sawtooth Software has given more than $1MM in software grants to graduate students to assist them with Masters and PhD projects.