Expert Panel Discussion (Turbo CBC 2011)

This summer we held a Turbo CBC seminar in Monterey, California. Part of the event featured a 2-hour panel discussion. Topics included best practices in conjoint, panel sample, most common mistakes made, and future developments in conjoint. The expert panelists were:

  • David Bakken (KJT Group)
  • Chris Chapman (Microsoft)
  • Keith Chrzan (Maritz Research)
  • Joel Huber (Duke University)
  • Rich Johnson (Sawtooth Software)
  • Kevin Karty (Affinova)
  • Bryan Orme (Sawtooth Software)

The complete discussion may be downloaded from