Sawtooth Software: The Survey Software of Choice


Maximum Difference Scaling

MaxDiff is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.). Although MaxDiff shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. MaxDiff is also known as "best-worst scaling." | Read More


MaxDiff Analyzer

The $400 per year MaxDiff Analyzer is an optional web-based analysis program found at An account allows you to upload and use up to 10 separate MaxDiff projects. You must upload scores you've estimated with your MaxDiff/Web system, or via CBC/HB, as the MaxDiff Analyzer does not generate these scores from raw data. Includes TURF (total unduplicated reach and frequency) simulation routine for finding optimal groups of items that appeal to/reach respondents. | Read More