SSI Web v7
Keyword Index


General Web Interviewing (CiW) Help
Getting Started
Getting Started with Web Interviewing
Getting Started: 45-Minute Tour of SSI Web
Software Requirements: Users, Servers and Respondents
Creating/Opening a Study
What's New in V7.0?
Composing Web Surveys
Composing Questions
Adding Questions to Your Survey
Setting Page Breaks
The Start Question
Select Questions
Numeric Questions
Open-End Questions
Text/HTML Filler Questions
Terminate/Link Questions
Grid Questions
Constant Sum Questions
Ranking Questions
Free Format Questions
Introduction
Radio
Checkbox
Select (Combo Box)
TextArea
Text (Text Box)
Text (Numeric)
Hidden Variables
JavaScript in SSI Web
How CiW License Sizes are Counted
What Happens at the End of the Survey?
Formatting Options
Survey Settings (Style)
General Format
Page Format
Headers and Footers
Progress Bar
Browser Settings
Error Messages
Server Settings
Advanced
HTML Elements to Enhance Your Survey
HTML Cheat-Sheet
Including Graphics
Graphics Management
Randomizing Questions/Pages/Blocks
Skip Logic
List Building
SSI Script
Displaying Responses Given to Previous Questions
Functions
List Functions
System Functions
Quota Control Functions
Math Functions
String Functions
Error Functions
CBC Functions
ACA Functions
CVA Functions
MaxDiff Functions
ACBC Functions
More Detail on Boolean (True/False) Functions
Additional Details on Certain Functions
Generating Random Numbers
Unverified Perl
Surveys in Non-English Languages
Print Survey
Respondent Passwords
Introduction to Passwords
Start Question Layout
Password Fields
Merged Fields
Adding/Importing Password Data
Pass-In Fields
Cookies and User-Defined Passwords
Modifying Passwords When in Field
Quota Control
Introduction to Quota Control
Quota Dialog
Quota Control Settings
Predictive Quota Control
Prequalification in Quota Control
Quota Changes Mid-Study
Testing/Running the Survey Locally
Testing/Running the Survey Locally
Survey Installation on Web Server
Uploading Survey to Web Server
Manual Upload to Server
Uploading Survey to Microsoft IIS Servers
Deleting Practice Data Prior to Taking the Study "Live"
Troubleshooting Server-Side Problems
How Respondents Access the Web Survey
How Respondents Access the Web Survey
"One-Click" Respondent Access to Survey
Linking to Sawtooth Software's Web Survey from Another Survey Program
Making Changes after Fielding Begins
Making Changes after Fielding Begins
CAPI Interviewing with "SSI Web CAPI"
CAPI Interviewing with "SSI Web CAPI"
Accumulating CAPI Files
Deleting Sensitive Data from CAPI Interviewing PCs
Managing Survey Data
How Data Are Stored
Admin Module
Setting Passwords for Administrative Access
Logging On
Downloading Survey Data
Viewing Survey Data
Marginals: Tabulating Data On-Line
Downloading Password Report
Incompletes Report
Test Survey Mode
Reset Web Survey
Customizing the Administrative Module
Exporting/Analyzing Data
Exporting Data
Selecting Data to Export
Additional Data Formatting Settings
Exporting Open-End Data
Analyzing Data with Online Simulator
Moving Data from SSI Web to SMRT for Analysis
Files created by SSI Web
Files created by SSI Web
CBC Help
Getting Started with CBC
Overview of CBC Software
What is Choice-Based Conjoint?
CBC Tutorial and Example
Designing CBC Studies
CBC Questionnaires and Designs
Defining Attributes and Levels
Specifying Prohibitions
Attribute Interactions
Number of Attributes/Levels/Tasks in CBC
None Option/Dual-Response None
Specifying Fixed or Holdout Tasks
Specifying CBC Design Parameters
Testing the CBC Design
Importing/Exporting CBC Designs
Advanced CBC Designs
Conditional Pricing for CBC
Conditional Display
Alternative-Specific Designs
Partial-Profile Designs
Shelf-Facing Display
Customized CBC Questions Using "Free Format"
Volumetric CBC
CBC Paper-and-Pencil Studies
Analyzing the Data
Preparing Conjoint Data for SMRT
Moving Data from SSI Web to SMRT for Analysis
.CHO File Format
.CHS File Format
Adaptive CBC (ACBC) Help
Getting Started with ACBC
Welcome to Adaptive CBC!
ACBC Specifications
Overview
Motivation for Adaptive CBC
Sections and Flow for Adaptive CBC
Design Tab (ACBC)
Attributes and Levels for Adaptive CBC
Price in Adaptive CBC
Hands-On Tutorials
Tutorial #1 (Beaches)
Tutorial #2 (Pianos)
ACBC Design Algorithms
How Concepts Are Chosen
Deviation from Target Frequencies
Advanced ACBC Surveys
Customized (Constructed) Attribute and Level Lists
Price Adjustments (Within Summed Pricing)
Conditional Graphics
Unverified Perl to Customize ACBC Questions
Checklist Prior to Fielding
Checklist Prior to Fielding
Analysis of ACBC Data
Counting Analysis for ACBC
Coding the Information for Parameter Estimation
Modeling the Price Function
HB Estimation
Interaction Effects
Utility Constraints, Including Customized Constraints
Monotone Regression (Pure Individual Analysis)
Analysis with Tiny Sample Sizes
None Threshold & Calibration to Purchase Likelihood
Exporting ACBC Data to .CHO File
ACBC: How Well Does It Work?
References
MaxDiff Help
Getting Started with MaxDiff
Introduction
Motivation for MaxDiff
What is MaxDiff?
MaxDiff Tutorial and Example
Creating a MaxDiff Experiment
Question and Label Text
Question Format
Developing a List of Items
Designing the Study
Analyzing MaxDiff Data
Counting Analysis
Individual-Level Score Estimation
Identifying "Bad" Respondents
Customized MaxDiff Questions with "Free Format"
Computing Scores On-The-Fly
Paper-and-Pencil Studies
MaxDiff Analysis Using CBC/HB v5.x
MaxDiff Analysis Using Latent Class v4
Robustness of MaxDiff Designs to Prohibitions
ACA Help
Getting Started with ACA
Getting Started with ACA
What is ACA?
Basic Overview of ACA
ACA Tutorial and Example
Sections and Flow of ACA Questionnaires
Defining Attributes and Levels
Specifying Prohibitions in ACA
Setting ACA Control Parameters
How ACA Data Are Stored
Computing Utilities and Analyzing ACA Data
Is ACA the Appropriate Technique?
Staying out of Trouble with ACA
Advanced ACA Questionnaires
Omitting the "Importance" Question
Customizing the "Importance" Question
Algorithms and Estimation Techniques
Details of ACA/Web Utility Estimation
Choosing the Next Paired-Comparison Question
Updating Utilities During the Interview
ACA/HB Estimation
ACA File Formats
Format of .UTL and .ACD Files
Real-Time Feedback to Respondents
Moving Data from SSI Web to SMRT for Analysis
Analyzing ACA Data with the Market Simulator
CVA Help
Getting Started with CVA
Introduction to CVA
CVA Tutorial and Example
Is CVA the Appropriate Technique?
Designing/Creating a CVA Study
Attributes and Levels
Defining Attributes and Levels
Level Prohibitions and CVA Studies
Designing the CVA Tasks (Questions)
Introduction to CVA Questionnaires
Advantages and Challenges of CVA Questionnaires
Selecting the Number of Tasks
Throw out "Obvious" Tasks
CVA Design Strategy
Testing the CVA Design
Importing/Exporting CVA Designs
Including Holdout Choice Tasks in CVA Questionnaires
CVA/Web Paper and Pencil Studies
CVA/Web Paper and Pencil Studies
CVA Advanced Designs
Conditional Display for CVA
Conditional Pricing for CVA
Modeling Interaction Effects with CVA
Sparse Designs and Large Samples
Data Analysis
Estimating Part-Worth Utilities
CVA Ordinary Least Squares Settings
CVA Monotone Regression Settings
Technical Details
The CVA Designer
How CVA Calculates Utilities
Avoiding Linear Dependency
The CVA/HB Module for HB Estimation
What is CVA/HB (hierarchical Bayes for CVA)?
Running CVA/HB
Using Constraints in CVA/HB
Appendices for SSI Web
A: Interpreting Conjoint Analysis Data
B: Holdout Choice Tasks in Conjoint Studies
SMRT (Market Simulator) Help
What Is SMRT?
Data and Utility Run Management
Importing Utility Runs
Merging Segmentation Data
Custom Segmentation Variables
Weighting Respondents
Data Management Tools
Tables Program
Using Simulators to Answer Strategic Questions
Overview
What Is a Market Simulation?
Why Conduct Market Simulations?
Typical Questions for Conjoint Simulators
Market Simulation Theory and Models
Base Case Scenario
The Exponent (Scale Factor)
The Red-Bus/Blue-Bus Problem
Market Simulator Models
External Effects
Interpolating between Levels
The "None" Weight
Using the Market Simulator
The Market Simulator Dialog
Adding a Simulation Scenario
Other Controls in Simulation Scenarios
Running the Simulation
Practical Simulation Examples
Introduction
New Product Introductions
Estimating Demand Curves and Elasticities
Designing Products to Appeal to Unique Market Segments
Technical Details for Simulations
First Choice Method
Share of Preference Options
Purchase Likelihood Option
Randomized First Choice
CBC Analysis: Counts and Logit
Counting Analysis for CBC
Logit Analysis for CBC
Appendices for Simulation Topics
Importing Conjoint Data from Text-Only Files
How the Simulator Interpolates between Levels
How the Simulator Uses Latent Class Data

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