Analyzing ACA Data with the Market Simulator

You were given a companion piece of software called the Sawtooth Software Market Simulator, which is also referred to as SMRT. You use this system to analyze your ACA part-worth utilities and to run market simulations (what-if scenarios). Follow the instructions in the Sawtooth Software Market Simulator manual to import and analyze your ACA data.

To get started:

1. Open the SMRT application. If you have a default installation, you start the application by choosing Start | Programs | Sawtooth Software | Sawtooth Software SMRT.

2. Choose File | New to define a new study. If asked, specify ACA (Adaptive Conjoint Analysis) as the type of study.

3. Select Analysis | Run Manager. Click the Import button. Under Files of Type, specify ACA Utilities (.UTL). Browse for the .UTL file that the utility calculator generated, highlight it, and click the Open button to import the data.

4. Once the utility data have been imported, choose Analysis | Market Simulator to start the Market Simulator.