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Getting Started with Web Interviewing
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| · | CiW is the core interviewing component, a general-purpose survey research tool suited for a variety of simple to complex survey projects.
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| · | CBC is for Choice-Based Conjoint analysis, currently the most popular trade-off method.
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| · | ACBC is for Adaptive Choice-Based Conjoint, a trade-off method that is particularly well suited for problems involving five or more attributes.
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| · | MaxDiff is for Maximum Difference (Best/Worst) scaling. This technique is for measuring the importance or preference of a list of items. It shares much in common with conjoint analysis, but it is applicable to a wider variety of situations and is easier than conjoint analysis.
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| · | CVA is for traditional, full-profile conjoint analysis. This is the original conjoint method, and it particularly useful for small sample sizes and problems with few attributes.
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| · | ACA is for Adaptive Conjoint Analysis, a trade-off technique for product design and segmentation studies involving many attributes.
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| 1. | The analyst managing the survey should know the basics of survey writing. If using conjoint analysis, the analyst should understand how to define attributes and levels properly, correctly phrase the questionnaire text, interpret the conjoint utilities, and run simulations. It is not necessary to be a statistician to use our software effectively, but knowledge of basic statistics for market research is highly recommended.
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| 2. | The questionnaire is first composed locally on a PC running under Windows XP Service Pack 2 or later, using your web browser to preview/test the survey. The individual inputting/formatting the survey should have a working knowledge of standard Windows applications such as word processing and web browsers. Though it is not necessary, some knowledge of HTML is valuable. To post your survey on the Web, you'll eventually upload your survey to a Web server (or email the files to Sawtooth Software, if using our hosting services).
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| 3. | To upload the survey to the Web, you must have access to an Internet/intranet server running Perl 5.003 or later. This can be your company's own Web server, or your ISP's (Internet Service Provider's) Web server. SSI Web manages the communication, file transfer, and project setup on your web server.
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| 1. It is likely that you will first compose the script to your questionnaire using a word processing package. This is fine as a starting point, as you can cut-and-paste text from your word processing package into the questions you develop within SSI Web's survey building interface.
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| 2. Create a new study in SSI Web.
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| 3. Next, write your questionnaire, adding questions one-by-one within the Write Questionnaire interface. You can preview these questions using the Preview function, that shows how your Internet browser presents your questions.
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| 4. Optionally, create respondent passwords, to provide a way to let qualified respondents in and keep unqualified people out of the survey.
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| 5. Preview the questions, questionnaire pages, or the entire questionnaire on your PC during questionnaire development. You can also test or run your questionnaire locally on your PC using the Local Test Server installed with SSI Web.
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| 6. When you are satisfied with your questionnaire, upload your project to the Web server (or use our hosting services). You then test your survey on the Web server, to make sure it functions properly and saves the data correctly.
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| 7. When you are satisfied that your survey looks and functions properly, invite respondents to take the survey. The data are automatically stored on the server. You can view or perform tabulations of the data in real time at any point during data collection.
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| 8. Download the data to your PC and use the data export capabilities within SSI Web to convert the survey data to a generic text-only format, .csv format, Excel format, or SPSS format.
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| 9. If running a conjoint analysis project (e.g. CBC, ACBC, ACA or CVA), use the menu system to prepare the appropriate conjoint files for analysis within the SMRT system or within Sawtooth Software Online Market Simulator.
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