Sawtooth Software: The Survey Software of Choice

Download MaxDiff Designer

Latest Version

MaxDiff Designer Version 2.0.2

8 Mar 2006


The MaxDiff Designer is available to MaxDiff/Web users (at no additional cost) and is also a stand alone software product that may be purchased by other users. It allows users to design MaxDiff or Method of Paired Comparisons studies for use with non-SSI Web studies. CBC/HB or Latent Class v2.5 (purchased separately) are needed for analyzing the data collected from surveys created with these designs. Users upgrading from the Best/Worst Experiment Designer v1 will need a new UserID before using this product. Please contact Sawtooth Software or your sales representative for a UserID.

  1. Download Program. [2.5 MB]

  2. Launch Installation Program. For new installations: While we recommend using the default installation location, you may install the new version of CPM in any directory you choose.

  3. Enter User ID Information. If you are a current MaxDiff/Web user you will not need to enter a UserID. Otherwise, when you start the program for the first time it will prompt you for a UserID. Browse to the folder where you saved the .userid file you received when you purchased the software and select the file. A message is shown stating that the UserID was successfully imported. The software is now ready to use.

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Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration