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Download ACA/HB

Latest Version

ACA/HB Version 3.2.1

17 Sep 2012

 Download

ACA/HB is a system for hierarchical Bayes estimation of individual level utilities using data collected with ACA. A valid license for this module will be required before the software may be accessed. To install the latest version of ACA/HB, please follow these directions:

  1. Download Program. [4.2 MB]
  2. Launch Installation Program. For new installations: While we recommend using the default installation location, you may install the new version of ACA/HB in any directory you choose. For updates to older versions: If you had an older version of ACA/HB on your computer, the new version of ACA/HB will uninstall the old version before continuing. Your previous study and data files will remain intact.

  3. Enter License Information. Your license will be a file attached to an email you received with your order. If no previous license is found, ACA/HB will ask if you would like to enter a license. Otherwise, the license manager can be found by clicking Help | License Information.... In the license manager, click Add to specify the location of the license file.

  4. Register. Register your software so you can receive information on updates and assisting your organization in monitoring its licenses.

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Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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Demonstrate CBC Using Only Basic Math

This survey will illustrate how Choice-Based Conjoint surveys work. It involves choosing food for dinner at a baseball game. You will take a quick 9-question CBC questionnaire, and then, using simple addition arithmetic, we will analyze your results and place the results into a "what-if" market simulator to see how your results stack up against others who have completed this survey.

Begin Demonstration