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Product Design

What attributes are most important for my product? How can I design products and services to compete successfully in my market? How do buyers perceive my product relative to the competition? How should I price my product? These are key product design questions. Sawtooth Software has a variety of analytical tools to address these questions and glean critical insight, including:

Conjoint Analysis
MaxDiff Scaling (best-worst scaling)
Perceptual Mapping

Conjoint analysis and MaxDiff directly measure what attributes are most important to people and what product features are most desirable. Perceptual mapping is used for visually portraying (via a two-dimensional map) how buyers perceive existing products are positioned relative to others.

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