Both simulators have advantages and disadvantages. The table below will help you decide which one is best for your particular situation.
| |
Online Simulator |
SMRT Simulator |
| Do you need to install anything to use the simulator? |
NO |
YES |
| Does it create charts and graphs? |
YES |
NO |
| Can you toggle individual product profiles in & out of simulations? |
YES |
NO |
| Does it perform automated sensitivity analysis or product optimization searches? |
NO |
YES (Some features require the ASM license.) |
| If I am a licensed user of CBC, ACA, CVA, or ACBC, how much does it cost for me to use the simulator? |
$500/year for an Administrator subscription |
Free - it is included with your conjoint analysis license. The optional Advanced Simulation Module add-on costs $3,000 per user. |
| How much does it cost to provide the simulator to my client? |
Each additional login account is $500 for two years, $1,000 for five years. A subscription allows them to use the simulator on any projects you publish to their account. |
$500 per client company for a CCS license. You create the simulator and then email your client the study-specific SMRT files. They will need to install SMRT and have a CCS license to view the files. |