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Which Simulator Should I Use?

Both simulators have advantages and disadvantages. The table below will help you decide which one is best for your particular situation.


 
  Online Simulator SMRT Simulator
Do you need to install anything to use the simulator? NO YES
Does it create charts and graphs? YES NO
Can you toggle individual product profiles in & out of simulations? YES NO
Does it perform automated sensitivity analysis or product optimization searches? NO YES (Some features require the ASM license.)
If I am a licensed user of CBC, ACA, CVA, or ACBC, how much does it cost for me to use the simulator? $500/year for an Administrator subscription Free - it is included with your conjoint analysis license.
The optional Advanced Simulation Module add-on costs $3,000 per user.
How much does it cost to provide the simulator to my client? Each additional login account is $500 for two years, $1,000 for five years. A subscription allows them to use the simulator on any projects you publish to their account. $500 per client company for a CCS license. You create the simulator and then email your client the study-specific SMRT files. They will need to install SMRT and have a CCS license to view the files.


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