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Desktop Simulator (SMRT)

The simulator integrated into our SMRT software platform has been the standard conjoint simulator in the market research industry for many years. Its robust design, advanced analysis features, and optional Advanced Simulation Module provide a wide range of tools for experienced analysts and advanced clients.

Standard Simulator

The SMRT online simulator is included with licenses for CBC, ACA, CVA, and ACBC. This license allows you to create simulation projects, import and export data files, compute average importance and utility scores, and run standard simulations. It is not available for separate purchase.

Client Conjoint Simulator (CCS)

The Client Conjoint Simulator license allows you to provide the SMRT simulator to your client. A license covers the entire client company, and can be used on any number of projects. It allows the user to open simulator files created through the standard simulator license (see above), but does not allow the user to import, modify or export data, or create their own simulation projects. Client simulator licenses cost $500. For more information, or to purchase a license, click here.

Advanced Simulation Module

The Advanced Simulation Module add-in expands the capabilities of the standard simulator.

Advanced Simulation Module Specifications:

• Analyzes data from all four conjoint systems (CBC, ACBC, ACA, CVA)
• Can analyze data from third-party conjoint applications (if organized in the text-based format supported by the ASM)
• Integrates seamlessly within the SMRT platform (existing market simulator)
• Optimization searches for best products based on utility, preference share, revenue, or profitability
• Search algorithms supported: exhaustive, hill-climbing, genetic algorithms, TURF

Read more about the Advanced Simulation Module methodology or download the ASM Technical Paper.

System Requirements

SMRT is designed to run on Microsoft Windows XP and later

(For more information on other general features of SMRT, click here.)

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