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Interviewing

Asking questions and collecting answers—these are fundamental building blocks of any primary market research function. Computer-based interviewing has been our specialty for nearly 25 years. Our software may be used for collecting data over the web, or using computers not connected to the web (CAPI). Our interviewing tools support all the standard question types, including skip patterns, data piping, and dynamic list building.

If you are not a “programmer” type, that’s just fine, as our software doesn’t require that you know any scripting language. It includes a simple point-and-click interface and attractive templates. If you are a programmer, you can leverage your HTML, Javascript, Perl, PHP, and Flash skills within our interviewing system to accomplish many advanced customizations.

Our tool for interviewing (for both online and offline applications) is called SSI Web.

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