Sawtooth Software: The Survey Software of Choice

Technical Papers: Conjoint Beginner

Our collection of readings is ideal for researchers new to the conjoint analysis field. We'd recommend starting with these papers.

Most of these papers are extracted from the book, "Getting Started with Conjoint Analysis." Read the review from Marketing Research Magazine, Winter 2005 or purchase a copy at $45 per book plus shipping.

Lighthouse Studio

Lighthouse Studio is our flagship software for producing and analyzing online and offline surveys. It contains modules for general interviewing, choice-based conjoint, adaptive choice-based conjoint, adaptive choice analysis, choice-value analysis, and maxdiff exercises.

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