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If you'd like to try a conjoint survey and get real-time feedback on your preferences, Click Here to begin. If you are just interested to see what sample conjoint questions can look like for a computerized or Internet survey, just scroll down through this sample questionnaire.
First, we'll show you an example of pairwise, ratings-based conjoint. Our CVA System can create and analyze data from ratings-based (or ranking) conjoint surveys, for either pairwise or single-concept designs. The first example uses an anchored 5-point scale.

Which credit card would you prefer? Choose a button below to show your preference

Discover No annual fee 14% interest rate $5,000 credit limit			VISA $30 annual fee 10% interest rate $2,000 credit limit


Strongly Prefer Left	Somewhat Prefer Left	No Preference	Somewhat Prefer Right	Strongly Prefer Right

This question uses a 7-point scale:

Which credit card would you prefer? Choose a button below to show your preference

VISA $60 annual fee 12% interest rate $1,000 credit limit		MasterCard No annual fee 14% interest rate $2,000 credit limit


Strongly Prefer Left	No Preference		Strongly Prefer Right

Here is a pairwise question using a 9-point scale:

Which credit card would you prefer?
Choose a button below to show your preference

Discover
$30 annual fee
14% interest rate
$1,000 credit limit

VISA
$60 annual fee
10% interest rate
$5,000 credit limit

Strongly
Prefer
Left
No
Preference
Strongly
Prefer
Right

Here are some examples of single-concept ratings-based conjoint questions:

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

Discover
$30 annual fee
12% interest rate
$2,000 credit limit

Definitely
Would
NOT Probably
Would
NOT Might or
Might
NOT Probably
Would
Definitely
Would

How likely would you be to sign up for this credit card?
Type a number between 0 and 100 in the space below, where 0
means definitely would NOT and 100 means definitely WOULD

VISA
$30 annual fee
10% interest rate
$1,000 credit limit

Number:

Last, we'll show some examples of Choice-Based Conjoint questions. Choice questions more closely mimic the purchase process, since they ask for a choice rather than a rating or ranking. CBC interviews can also include a "NONE" option, which is also an option when buyers make real-world decisions.
Choice surveys can be created and analyzed using our CBC system.

If you were shopping for a credit card and these were your only options, which would you choose?

VISA
No annual fee
12% interest rate
$5,000 credit limit
Discover
$60 annual fee
10% interest rate
$2,000 credit limit
MasterCard
$30 annual fee
14% interest rate
$1,000 credit limit
None: I wouldn't choose any of these.

If you were shopping for a credit card and these were your only options, which would you choose?

Mastercard
No annual fee
14% interest rate
$2,000 credit limit
Discover
$60 annual fee
10% interest rate
$5,000 credit limit
VISA
$30 annual fee
12% interest rate
$1,000 credit limit

If you'd like to take part in our on-line conjoint study, Click Here to begin.