
	Technical Papers Downloads Pricing & Ordering Your Cart

Financial Services Conjoint Survey

This questionnaire uses conjoint analysis to determine your preferences for credit card features. We're going to display your results on the screen as soon as you finish.
For the purposes of this survey, put yourself in the situation that you are shopping for a new credit card. It is important for you to answer in the way you would if you were really choosing a credit card.
This survey will probably seem repetitious. We are going to show you many different credit card scenarios. We'll change the mix of features each time, so pay close attention. We need to ask you a lot of questions to understand how you react to subtle differences in credit card features. You must complete every question for us to be able to use your survey.
When you are finished with one question, just scroll down to the next. At the bottom of the survey, we'll ask you to send the completed form.
Are you ready?

First we'll show you two credit cards at a time. We'd like you to tell us which credit card you prefer. You will complete nine of these questions.

Which credit card would you prefer?
Choose a button below to show your preference

Discover
No annual fee
14% interest rate
$5,000 credit limit

VISA
$20 annual fee
18% interest rate
$2,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

VISA
$40 annual fee
14% interest rate
$1,000 credit limit

MasterCard
No annual fee
18% interest rate
$5,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

Discover
$20 annual fee
18% interest rate
$1,000 credit limit

VISA
$40 annual fee
10% interest rate
$5,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

VISA
No annual fee
18% interest rate
$2,000 credit limit

MasterCard
$20 annual fee
10% interest rate
$1,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

MasterCard
No annual fee
10% interest rate
$1,000 credit limit

Discover
$20 annual fee
14% interest rate
$5,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

VISA
$20 annual fee
10% interest rate
$5,000 credit limit

MasterCard
$40 annual fee
14% interest rate
$2,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

Discover
$40 annual fee
10% interest rate
$2,000 credit limit

VISA
No annual fee
14% interest rate
$1,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

MasterCard
$20 annual fee
14% interest rate
$2,000 credit limit

Discover
$40 annual fee
18% interest rate
$1,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Which credit card would you prefer?
Choose a button below to show your preference

MasterCard
$40 annual fee
18% interest rate
$5,000 credit limit

Discover
No annual fee
10% interest rate
$2,000 credit limit

Strongly
Prefer
Left

Somewhat
Prefer
Left

No
Preference

Somewhat
Prefer
Right

Strongly
Prefer
Right

Now we are going to show you one credit card at a time. We'd like you to tell us how likely you would be to sign up for it. You will complete nine of these questions.

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

Discover
$20 annual fee
14% interest rate
$2,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

VISA
$20 annual fee
10% interest rate
$1,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

MasterCard
No annual fee
10% interest rate
$2,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

VISA
No annual fee
14% interest rate
$5,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

VISA
$40 annual fee
18% interest rate
$2,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

Discover
$40 annual fee
10% interest rate
$5,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

MasterCard
$40 annual fee
14% interest rate
$1,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

Discover
No annual fee
18% interest rate
$1,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

How likely would you be to sign up for this credit card?
Choose a button below to show your preference

MasterCard
$20 annual fee
18% interest rate
$5,000 credit limit

Definitely
Would
NOT
Probably
Would
NOT
Might or
Might
NOT
Probably
Would

Definitely
Would

Thank you for your participation!

To complete the survey and view your results, press the send button.